When we work based on assumptions or just our own experiences, we often fail to notice what the user experience could be like for our users. This means we can easily miss opportunities to improve our service or product to meet their needs - ultimately resulting in lost revenue.

Ahh, we’ve heard this one before. Unfortunately not everyone believes that investing in UX is worthwile, but lets be honest with each other - UX is what separates a poor business from a successful one.

Take for example, a user who encounters a negative experience with your product or company. It is likely that he or she won’t forgive and will never come back. This equates to lost content and conversion opportunities, distrust, lost user retention, and ultimately a hit on your bottom line. The first impression is the last impression here, so you have to be very careful!

How can we mitigate the risk of a poor experience? You guessed it! Through UX. Clearly understanding why customers come to your site and what they need benefits both the business and audience. It allows us to provide an optimized user experience that provides true value.

Absolutely! The exact ROI is hard to quantify since each product has different metrics, but the general rule of thumb in organizations that routinely focus on improving UI/UX is that every dollar returns $10-$100! But, don’t just take our word for it, see what Forbes has to say about it.