User Experience

Design Thinking and Human Centered Design: A balanced approach for successful innovations

User Research

Comprehensive user research -- consisting of a series of user observation sessions, focus groups, and interviews -- is an essential component of our approach to interface design. This research invariably leads to significant insights and corrects erroneous assumptions about the ways in which a user needs to perform their tasks, or the questions he or she is looking to answer, when using the system. Consistent with our agile approach to building solutions, user input and feedback iteratively informs our designs throughout the entire course of a project.

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Digital Strategy

Digital strategy goes far beyond planning the creation, curation, and maintenance of digital content. It defines and communicates the very tone and character of a business, in order to engage specific user groups and achieve business objectives. Recognizing this, the Prominent Edge design team creates a digital strategy specifically tailored to support your higher-level business objectives and goals.

Our approach to Digital Strategy employs sound Information Architecture (IA) principles. For us, IA is both an art and a science that helps enable a well-thought-out application or website, providing categorization, schema, mapping, and navigation that is intuitive and user-friendly.

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Product Design and Prototyping

At Prominent Edge, product design is a human-centered and creative service concept that brings together the teams that make up a service ecosystem and integrates them with design and creative thinking. Interaction design is essential to this process, identifying the path a user ought to take, and the most simple, useful actions that will take him or her along that path.

Our agile approach to product design relies heavily on rapid, iterative prototyping to graphically present design concepts to users and solicit input and feedback to inform our designs. If a picture is worth a thousand words, a prototype is worth a million when it comes to product design.

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Visual Design and Brand Identity

Research has shown that it takes as little as 50 milliseconds (1/20th of a second!) for a user to form an opinion about your website. At Prominent Edge, we recognize the critical importance of visual design to optimizing a user’s immediate impressions and helping drive your site's conversion rates. We employ the five essential principles of visual design -- scale, visual hierarchy, balance, contrast, and Gestalt -- to create interfaces that offer high aesthetic appeal and optimize user experience.

Just as your personal identity makes you uniquely you, your brand identity is what sets you apart from every other company out there. In order to portray an actual representation of who you are to your customers, your brand identity must be on point. At Prominent Edge, we help you create a successful brand identity that enables your audience to instantly recognize your product or service, communicates your values, and builds customer loyalty.

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Usability Testing

Observing and analyzing users’ behaviors, reactions, and body language while using a product can provide insights about how effective, efficient and satisfying a product is, and can help understand why a product does or does not provide a good experience. Through a combination of focus groups and individual user observations, our design team continually strives to achieve a satisfying and streamlined user experience.

In addition, techniques such as A/B testing help us determine which of multiple potential design paths or techniques is generally best received.

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Other services.

Need more than just User Experience? We offer a full range of other services, including:

Analytics & Visualization icon
Analytics & Visualization

Gain actionable insights from analyzing and visualizing volumes of data to improve your bottom line.

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DevOps & Automation

We automate development processes that power fast and reliable releases, saving you money!

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Web & Mobile

We design and build intuitive, easy-to-use, and scalable solutions for all web and mobile clients.

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Our expert mapping, data visualization, and statistical analysis will meet any GIS need or requirement.

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A sampling of our work.

Interested in working together?

We’d love to discuss how we can work together.